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2024 Model Toyotas Going Up in Price Across Lineup

Posted on January 3, 2024January 3, 2024 by thecruisectrlr

A Toyota dealer bulletin was spotted earlier this month by Cars Direct that indicated pricing changes on 20 Toyota models from the Corolla to the Highland Hybrid. MSRP changes to mostly below $400 with models being hit with higher prices being the GR Corolla and Sequoia at $400, the Sienna costing $500 more and the Supra increasing by $900.

The pricing changes were claimed to take place with January or February production (depending on model). Upon checking Toyota’s US vehicle configurator, pricing changes are already in effect but vary by trim.

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