While maintaining a low profile through most of 2025, Sony Honda Mobility (SHM) has reached a significant milestone by commencing trial production of its Afeela 1 electric sedan at Honda’s Ohio facility. This quality assurance phase precedes the model’s anticipated late-year launch, though specific timing remains unconfirmed.
- Sony Honda Mobility initiates preproduction for its inaugural Afeela 1 model, targeting a mid-year launch.
- Despite limited public updates in 2025, the joint venture confirms it’s progressing according to schedule.
- The Afeela 1 enters the competitive EV market with specifications that lag behind established rivals.
SHM’s Quality Assurance Lead Susan Dulik emphasized the company’s commitment: “Our focus extends beyond innovative technology to delivering unwavering reliability. We’re meticulously verifying every integrated system to fulfill the Afeela brand promise to our customers.”
