Recent data from the European automotive sector for August reveals that Tesla’s sales slump persists, though the rate has eased somewhat, with a year-over-year drop of just 22%.
More concerning for the company is that this downturn coincides with a robust 30% increase in battery-electric vehicle (BEV) sales across the region last month.
Tesla’s sales in Europe have been steadily falling over the past two years, but the decline sharpened in 2025, hitting 30-40% drops month after month.
On a brighter note, August showed signs of stabilization for the EV giant.
The European Automobile Manufacturers’ Association (ACEA) has published its August 2025 sales figures.
According to the report, Tesla registered 14,831 vehicles in Europe (including the EU, EFTA countries, and the UK), marking a 22% decrease from August 2024.
This dip is less severe than in prior months, yet Tesla’s year-to-date total now stands at 133,857 units, a sharp 32.6% decline from the 198,474 sold in the same period of 2024.
The situation grows more troubling when viewed against the overall EV market’s performance.
ACEA noted:
Battery-electric vehicles saw a 30.2% year-over-year increase in August 2025, hybrid-electrics rose by 14.1%, and plug-in hybrids continued their streak of strong growth with a 54.5% jump for the sixth month in a row.
Below are the key figures for August and year-to-date across the EU, EFTA, and UK:
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