Introducing the Genesis GV90’s Revolutionary Pillarless Design: A Deep Dive into Its Luxury Interior and Patented Tech
Following our reveal of the Genesis GV90’s groundbreaking pillarless door system, we’re thrilled to unveil a never-before-seen interior detail: the gear selector. Mirroring the Neolun concept’s design language and confirmed by recent patents, this element epitomizes Genesis’ commitment to luxury innovation.
Redefining Automotive Luxury: The GV90’s Design DNA
Spy shots of the camouflaged GV90 prototype reveal a sleek, elongated silhouette with flush-mounted doors—hinting at its pillarless construction. This bold design, rare in premium SUVs, is now backed by U.S. patent filings for an advanced door sealing system, solidifying Genesis’ engineering ambition.
Luxury Meets Engineering: The Pillarless Door Revolution
Genesis’ patent details a multi-layer sealing structure engineered to maintain structural integrity, insulation, and aerodynamics without traditional B-pillars. Key components include:
- A front door hinge-connected to the body.
- A rear-hinged door linked to the front door and vehicle frame.
- Triple-layer seals for airtight insulation and weather resistance.
This system ensures noise reduction, durability, and a seamless coach door experience, rivaling conventional designs.
Behind the Scenes: Cutting-Edge Door Technology
Three pivotal patents power the GV90’s innovation:
- Cinching Device for Door Latches: Uses an actuator and lead screw for smooth, secure closing, with springs compensating for alignment shifts.
- Door Latch Device: Features anti-sag brackets and pop-up guides to stabilize the rear-hinged doors.
- Multi-Layer Sealing System: Combines outer, weather, and inner seals for unmatched insulation.
These technologies highlight Genesis’ focus on flawless functionality in its pillarless design.
Why the GV90 Is a Game-Changer
By adopting Rolls-Royce-inspired coach doors, Genesis positions the GV90 as a flagship electric SUV poised to elevate the brand’s global prestige. Blending electrification, luxury craftsmanship, and patented engineering, the GV90 challenges industry norms and sets new benchmarks for:
- Pillarless Aesthetics: Uninterrupted elegance and ease of entry.
- Acoustic Comfort: Cabin quietness rivaling traditional SUVs.
- Structural Innovation: Proof that bold design doesn’t compromise performance.
The Future of Genesis
The GV90’s development—captured in spy photos and detailed patents—signals Genesis’ audacious vision. Slated to debut as a tech-forward luxury SUV, it promises to redefine flagship expectations with its pillarless architecture and meticulous engineering.









