Aston Martin has postponed the release of its first mass-market electric vehicle (EV) by a year, attributing the decision to insufficient demand. Originally slated for launch in the coming year, the British automaker now aims for a 2026 debut, as revealed in its 2023 financial results.
While Aston Martin intends to develop a lineup of electric sports cars and SUVs, it plans to adopt a “blended drivetrain approach” encompassing both EVs and plug-in hybrids from 2025 to 2030. Chairman Lawrence Stroll attributes the slowdown in EV launches to lower-than-anticipated consumer interest, favoring plug-in hybrids for their fusion of electrification with Aston’s signature performance characteristics.
Despite longstanding discussions about EV integration, Aston Martin has encountered strategic shifts over the years. Previous plans to electrify 20% of its lineup by 2024, including collaborations with Mercedes-Benz and Britishvolt, have been reevaluated in response to market dynamics and technological partnerships.