Key Developments:
- Alexander Karajlovic (XM SUV project lead) replaces retiring Dirk Hacker as BMW M’s development chief.
- Hacker retires after 37 years at BMW Group, 11 shaping M’s recent performance icons.
- Next-gen M3 confirmed with fully electric and ICE variants.
- Electric M3 to feature quad motors and 700+ horsepower.
Leadership Shift
Karajlovic officially takes the reins after overseeing BMW M’s controversial XM SUV – the brand’s first standalone model since the 1978 M1. His background includes leadership roles in BMW’s X model development and integration of driving dynamics across platforms.
Outgoing chief Dirk Hacker leaves after a tenure marked by sales records and flagship models like the new M5 Touring. BMW M CEO Franciscus van Meel praised Hacker’s legacy of “superior product quality and unprecedented product offense.”
Electrification Drive
Karajlovic’s appointment coincides with BMW M’s aggressive electrification strategy:
- Electric M3 development underway with targeted 2027 launch.
- Hybrid systems expanding across lineup (e.g., current XM plug-in hybrid).
- ICE models to continue alongside EVs during transition period.
Controversial Legacy, Electric Future
Karajlovic’s association with the polarizing XM SUV (criticized for styling/weight) raises questions about M’s design direction. However, his recent focus on driving experience integration signals emphasis on maintaining performance values.
The incoming chief faces critical challenges:
- Balancing EV adoption with enthusiast expectations.
- Engineering lightweight solutions for electric performance models.
- Developing next-gen platforms that accommodate ICE and EV architectures.
What’s Next
BMW M confirms development of both electric and combustion-powered M3s, with prototypes already testing. Karajlovic’s team will also finalize hybrid variants of the upcoming M5 sedan/touring before the full electric transition.
