BMW Hides Electric Vehicle Teaser in Festive Holiday Video
Key Highlights
- BMW conceals mystery EV silhouette in Christmas campaign video
- Teaser connected to existing electric models shown in presentation
- Crossover shape suggests possible iX3 variant
Amidst the flurry of seasonal automotive campaigns like Lexus’ “December to Remember,” BMW has strategically placed an intriguing EV teaser in their holiday video.
The festive presentation features an advent calendar revealing various BMW models, including the 7-Series, before focusing on December 24th. This final reveal displays a dark silhouette with shooting question marks, accompanied by references to five existing electric models:
- iX1 xDrive30
- iX2 xDrive30
- i4 M50 xDrive
- i5 M60 xDrive Touring
- i7 xDrive60
Potential Reveals
The teaser’s crossover shape strongly suggests a connection to the upcoming iX3. Recent sightings of the iX3 M60 prototype hint at potential features including:
- Sport-tuned suspension
- Upgraded braking system
- Revised styling elements
Other possibilities include the anticipated new i3 or iX5 models, though industry observers consider these less likely candidates for this particular reveal.
“When introducing the iX3 50 xDrive, BMW hinted at additional electric variants coming soon – this holiday tease might be their subtle announcement.”
