Honda has broken a 43-year tradition by revealing a new logo at the 2024 CES, and this time, it’s exclusively tailored for their upcoming lineup of electric vehicles (EVs). The distinctive “H mark” will adorn the next-generation Honda EVs, marking a clear departure from the emblem associated with their gasoline-powered vehicles.
In a significant move, Honda’s latest logo draws inspiration from the original H mark of the 1960s, introducing a retro vibe while maintaining a modern flair. Unlike its predecessors, this redesigned emblem, unveiled alongside electric concepts named the Saloon and the Space-Hub, signals Honda’s bold step into the electric mobility future.
Honda’s commitment to electrification is emphasized by the logo’s debut on models explicitly designed for the electric era. The company specifies that the new logo is a commemoration of the development of next-gen EVs, aligning with their vision for a more sustainable and user-centric mobility experience.
While lacking the familiar outline associated with the H mark for decades, the new design represents a symbolic shift for Honda. The company describes the logo as a visual expression resembling “two outstretched hands,” symbolizing Honda’s dedication to expanding the possibilities of mobility and meeting the evolving needs of EV users.
As enthusiasts eagerly await Honda’s electric future, this logo redesign serves as a promising preview of the innovative and fresh direction the automaker is taking in the realm of electric vehicles.