Ferrari’s Electric Future: A Cautious Approach
CEO Benedetto Vigna emphasized the importance of setting achievable targets over speculative ambition, reflecting a prudent approach to long-term planning. Ferrari also unveiled its first electric vehicle, the Elettrica, showcasing a production-ready chassis with battery and electric motors, although pricing remains undecided.
The company’s revised strategy aims to achieve a 40% internal combustion engine (ICE), 40% hybrid, and 20% fully electric lineup by 2030. This represents a more tempered approach to electrification compared to its 2022 vision, which had envisioned a more aggressive EV rollout.
Analysts and investors had anticipated more dramatic figures, but the recalibration reflects market realities: consumer demand for high-performance electric luxury vehicles remains constrained, and technological and supply chain considerations remain critical.
Ferrari’s announcements illustrate the challenges that even the most iconic automakers face in balancing financial prudence, technological innovation, and environmental transition. The unveiling of the Elettrica marks an important milestone, but it also underscores the difficulty of aligning long-term sustainability goals with shareholder expectations in a sector undergoing rapid systemic change.
