Ford has launched production of an all-electric Bronco SUV—but exclusively in China. The vehicle, dubbed the “All-Terrain Camping SUV,” marks another EV model unavailable to U.S. buyers despite the Bronco’s American heritage.
Key Details
- Production Site: Built at Ford’s Nanchang plant via its joint venture with Jiangling Motors (JMC), the electric Bronco is the facility’s 200,000th vehicle.
- Investment: The JV spent $42.5 million upgrading the plant for new energy vehicle (NEV) production.
- Powertrains:
- Full EV: 105.4 kWh BYD battery, 404 miles (650 km CLTC range), dual-motor AWD (445 hp).
- EREV (Extended-Range Plug-In Hybrid): 43.7 kWh battery + 1.5L engine, 137 miles (220 km) electric range, 758 miles (1,220 km) total range.
- Design: Matches the U.S. Bronco’s size (length: 5,025 mm / 197.8 in) but includes China-focused upgrades like a built-in 7.5L refrigerator and optional 70-inch AR head-up display.
Market Strategy
- Pricing: Starts at 229,800 RMB ($32,300) for the base EV, rising to 282,800 RMB ($40,000) for premium trims.
- Availability: Orders opened in November 2025, targeting Chinese consumers seeking rugged, tech-forward EVs.
- No U.S. Plans: Ford has confirmed a plug-in hybrid Bronco for Europe but no fully electric version for North America.
Why It Stands Out
The Chinese-market Bronco EV highlights Ford’s regional priorities, prioritizing high-demand EV markets like China over its home territory. Its adventurous styling combined with localized features (like extreme off-road modes and camping-friendly utilities) positions it as a niche leader—but one Americans can’t buy.
For now, U.S. Bronco enthusiasts will have to wait as Ford focuses its EV efforts abroad.
