Genesis Accelerates Luxury Transformation: EVs, Bespoke Models, and Magma Racing by 2030

During Hyundai’s 2025 CEO Investor Day, the Genesis luxury division announced its ambitious 2030 vision, targeting 350,000 vehicles sold per year, alongside fresh electric models, the launch of Magma Racing, and highly customized luxury offerings.

Genesis Turns 10: Emerging as a Luxury Leader

Over the past decade, Genesis has accomplished remarkable milestones that elude most luxury automakers:

• Over 1 million total sales within fewer than 8 years.
• Sustained double-digit profitability.
• Operations in more than 20 countries worldwide, spanning the U.S., Europe, and the Middle East.

Marking its 10-year milestone, Genesis is poised for an innovative chapter emphasizing electric mobility, competitive racing, and elevated luxury appeal.

Full Electrification of the Portfolio

Genesis plans to incorporate EREV, hybrid, and pure battery-electric options throughout its complete range of vehicles by 2030.

Key Features Include:

• Premium SUV flagships such as the X Gran Equator and Neolun Concept, merging sophisticated styling with advanced technology.
• Growth into Extended-Range EVs (EREVs), delivering extended travel range combined with electric efficiency.
• Adoption of Software-Defined Vehicle (SDV) capabilities through Hyundai Motor Group’s CODA platform.

This approach preserves Genesis’s signature responsive handling and upscale ride quality, while embracing the shift toward electrification.

Custom and Signature Models: Elevating Prestige

Beyond electrification, Genesis is enhancing its prestige with limited-edition, emotionally resonant signature vehicles.

• X Gran Coupe Concept – an eye-catching top-tier model that embodies the brand’s aesthetic philosophy.
• Magma Signature and Ultra-Custom Builds – tailored creations for discerning buyers, distinguishing Genesis from standard electric vehicle competitors.

These personalized vehicles support Genesis’s goal of rivaling elite European luxury marques.

Magma Racing: Entering the World of Competition

Genesis is venturing into professional racing via Genesis Magma Racing, translating track-proven technology to everyday vehicles.

• 2026: Initial competition in the FIA World Endurance Championship (WEC).
• 2027: Participation in the IMSA SportsCar Championship across the U.S.

Insights from racing will enhance road cars, boosting speed, reliability, and driver involvement.

Broadening International Reach

Genesis targets 350,000 units in annual sales by 2030, supported by growth initiatives like:

• Deepening market share in the United States, Europe, and the Middle East.
• Launching into as many as 20 European countries with region-specific variants.
• Increasing manufacturing in the U.S. to align production with rising consumer interest.
• Growing in China and developing regions to capitalize on surging luxury demand.

Genesis’s Path Forward

Blending high-end electric powertrains, personalized luxury cars, racing expertise, and innovative SDV features, Genesis is evolving into a world-class luxury contender.

Come 2030, Genesis will not merely challenge established European icons — it will pioneer luxury electric advancements, distinguished by distinctive aesthetics, proven performance, and a widening global network.