Genesis GV60 Magma Unveiling Countdown Begins
Genesis has officially released a teaser image of the production-ready GV60 Magma, accompanied by a teaser video showcasing its virtual sound system. The highly anticipated GV60 Magma is set to make its grand debut on November 20, marking a significant milestone for Genesis as it celebrates its 10th anniversary.
Sighting of the Production Model
Spy photographers captured a camouflage-free production version of the Genesis GV60 Magma during a commercial photoshoot on a mountain road in southern Spain. The bright orange prototype featured a pronounced aerodynamic rear wing, aggressive front air intakes, and performance cooling ducts, titanium-finished 21-inch aero wheels, and unique Magma-orange brake calipers and sporty lower body accents.
Key Features of the GV60 Magma:
- Pronounced aerodynamic rear wing
- Aggressive front air intakes and performance cooling ducts
- Titanium-finished 21-inch aero wheels
- Unique Magma-orange brake calipers and sporty lower body accents
The sighting suggests that Genesis is preparing marketing materials ahead of the model’s official debut later this year, possibly for a global reveal event.
Extensive Global Testing Program
Genesis confirmed that the GV60 Magma has completed an extensive global testing program across some of the world’s harshest environments to ensure exceptional performance and comfort. The testing highlights include:
- Arjeplog, Sweden: extreme winter testing to validate cold-weather durability and performance
- California, USA: searing heat trials at the California Proving Ground to push power output, cooling efficiency, and thermal protection to the limit
- New Zealand mountains: high-altitude testing (1,500 m) in icy conditions to refine chassis dynamics, traction control, and cornering stability
- Spain: diverse road testing across European terrain
- Korea: final real-world assessments from Namyang R&D Center to Inje Speedium Circuit, validating high-speed stability, precise handling, and luxurious ride comfort
Balancing Performance and Refinement
Engineers focused on delivering a unique dual character — thrilling high-performance driving dynamics combined with Genesis’ signature luxury ride quality. The GV60 Magma was evaluated on highways, mountain roads, urban streets, and the Inje Speedium Circuit to ensure seamless performance across everyday and performance-focused scenarios.
A New Era of High-Performance Luxury
The GV60 Magma is Genesis’ first high-performance EV and a pivotal milestone for the brand. Combining a decade of luxury innovation with cutting-edge EV performance engineering, the GV60 Magma is expected to share hardware with the Hyundai IONIQ 5 N (478 kW / 641 hp), while introducing bespoke software tuning and dynamic upgrades unique to the Magma sub-brand. This launch signals the beginning of Genesis’ push into the premium performance EV segment, positioning itself as a rival to Audi Sport, BMW M, and Mercedes-AMG.
The GV60 Magma is set to be unveiled later this year, and its release is highly anticipated by car enthusiasts and industry experts alike.
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