Whatever happened to Ultra Cruise, GM’s high-tech solution for hands-free driving? Originally envisioned as a step beyond Super Cruise, offering full autonomy in city streets and neighborhoods, the project seemed promising. However, recent reports suggest a change in direction.
According to CNBC, GM has decided to discontinue the Ultra Cruise program. Instead, the automaker will concentrate on enhancing the capabilities of its current Super Cruise system. Despite this shift, GM maintains its commitment to advancing driver assistance technology.
While Ultra Cruise aimed to compete with Tesla’s Full Self Driving, GM now focuses on expanding Super Cruise’s functionality. This decision streamlines efforts, ensuring a more comprehensive and robust hands-free driving experience.
Although Ultra Cruise never received a rollout date, GM’s dedication to innovation remains steadfast. Initiatives like the “Hands Free, Eyes On” campaign educate consumers about the limitations of current tech.
While the Cadillac Celestiq was touted as the first Ultra Cruise-equipped vehicle, updates indicate it will initially feature Super Cruise, with Ultra Cruise integration via over-the-air updates. The road to Ultra Cruise’s ambitious goals may be long, but GM remains committed to delivering a seamless and safe autonomous driving experience.