2025 Toyota Sales Highlights
- Toyota Tacoma achieves record-breaking sales in 2025
- Mid-size truck maintains commanding market lead
- Strong December sales cap exceptional year
The Toyota Tacoma continues its reign as America’s favorite mid-size pickup, smashing previous sales records in 2025 – more than three decades after its US debut. Toyota reported unprecedented annual sales figures that cement the Tacoma’s market dominance.
With a staggering 274,638 units sold in 2025, Tacoma sales surged 42.4% year-over-year, including over 25,000 units moved in December alone. This performance surpasses the previous record set in 2021 (252,490 units) by a significant margin.
Mid-Size Truck Market Comparison
| Model | 2025 Sales | 2024 Sales |
|---|---|---|
| Toyota Tacoma | 274,638 | 192,813 |
| Chevrolet Colorado | 107,867 | 98,012 |
| Nissan Frontier | 65,232 | 68,155 |
| GMC Canyon | 36,477 | 38,215 |
| Ford Ranger | TBD | |
Toyota’s Mixed Model Performance
While Tacoma sales soared, Toyota’s lineup showed varying results:
- Success Stories: Crown Signia (+100%), Prius (+26.3%), Supra (+12.9%)
- Modest Gains: RAV4 (+0.9%), Camry (+2.0%), Corolla (+6.5%)
- Declines: GR86 (-13.0%), Crown (-37.4%)
Overall, Toyota US sales climbed 8.0% with hybrids accounting for nearly half of all sales.
Lexus Hits New Heights
Lexus celebrated record sales in 2025 (370,260 units, +7.1%), led by:
- RX: 113,000+ units
- NX: 77,000 units
- TX: 57,346 units
- ES: 39,936 units
Performance models saw declines as the brand transitions:
- RC: -27.2%
- LC: -12.2%
The Tacoma’s exceptional performance demonstrates robust demand for mid-size trucks, particularly hybrids. While Ram’s forthcoming Dakota (2027) may introduce competition, Toyota appears poised to maintain its leadership position.
Lexus’ record year showcases successful brand evolution, though challenges remain as key models like the ES approach generational transitions.
