Toyota is making significant strides in electrifying its lineup, with reports indicating that one of its flagship models, the Highlander, is set to transition to an all-electric variant. This move will pave the way for a Lexus counterpart dubbed the TZ, while the Grand Highlander will retain internal combustion engines, albeit with more hybrid options on the horizon.
David Christ, Toyota’s U.S. general manager, confirmed plans to expand the brand’s electrified offerings with new plug-in hybrid models. The 4Runner, Sequoia, Tacoma, and Tundra are among the potential candidates to receive plug-in options, signaling Toyota’s commitment to diversifying its lineup.
Toyota’s electrification strategy aims to cover all models except the GR86 and Supra, with American production potentially making them eligible for tax credits. Additionally, there are speculations about the discontinuation of the bZ naming scheme, with a new bZ3X expected to join the bZ4X in the lineup. However, the Highlander may adopt a more recognizable badge, departing from the unconventional naming convention.
While Toyota remains steadfast in its commitment to various electrification technologies, including hydrogen fuel cells and hybrids, internal adjustments under new CEO Koji Sato suggest ongoing changes to development platforms. Despite potential shifts, Toyota’s dedication to advancing its electrification agenda remains unwavering.